BMW i. BORN ELECTRIC TOUR.
Tokyo.
The BMW i BORN ELECTRIC TOUR keeps on moving. From 6 to 8 October 2012 the BMW i BORN ELECTRIC TOUR opens its doors in Roppongi Hills, on the 52nd floor of the Mori Tower.
The most innovative megacity hosted BMW i.
Electromobility has been a big issue in Tokyo for years and especially in the famous Mori Tower over the past three days. The city is one of the leaders in future mobility providing already more than 300 charging stations for electric vehicles. Therefore it was without a doubt the ideal venue for the BMW i tour. The interest was tremendous: a total of 15,000 visitors attended the event, spending on average over an hour getting to know all details of BMW i.
The most popular port of call was the BMW i LifeDrive Architecture showcasing the world’s first car body architecture specifically designed and purpose-built for the series production of electric cars. Besides the LifeDrive Architecture and the concept vehicles the exhibition included the BMW i Lab and the partners, Rebirth Project and teamLab. Thus, visitors had the chance to find out all details about the holistic, unique approach of BMW i and the sustainable concepts of its partners.
Needless to say, many of the visitors took the opportunity to register for the BMW i news in order to be receive exclusive information and be always up-to-date until the launch starting in 2013.
You didn’t have a chance to visit us in Tokyo? Then enjoy the BMW i. BORN ELECTRIC TOUR. in the heart of New York City from 14 November to 18 November 2012.
An opening evening of superlatives.
Friday evening, the opening of the BMW i BORN ELECTRIC TOUR thrilled Tokyo. The 52nd floor of the Mori Tower and a crystal clear night with a stunning view over the Japanese capital were the perfect background for presenting the idea of BMW i. A new era of urban mobility just arrived in Japan and showed how future mobility will look like.
Alan Harris, the new President of BMW Japan, as well as Hideki Maruyama, Director Project BMW i Japan, welcomed the 500 invited guests, and were delighted by the unique atmosphere. Afterwards Dr. Maximilian Kellner, Head of Productmanagement BMW i, explained the holistic approach of BMW i and its sustainable product portfolio while Kai Langer, BMW i Design, introduced the fascinating design principles of the BMW i3 Concept and the BMW i8 Concept vehicles to the audience. The guests used the opportunity to personally speak to the experts, to stroll through the multifaceted exhibition, to experience the cars and exhibits at first hand while enjoying tasting cocktails and canapés.
There couldn't have been a better place to present how a holistic sustainable approach can be integrated in the daily life than the Mori Tower. For years, the work of the Mori Building Group demonstrates an environmentally friendly way of transforming cities into natural and pleasant living spaces. Therefore, Hiroo Mori, Senior Executive Managing Officer of the Mori Building Group, as well as Takamasa Kameishi (Co-Founder of Rebirth Project) and Toshiyuki Inoko (president of teamLab) spoke about their understanding of sustainability.
The get-together was followed by a party with catchy sounds from DJ Kawasaki which rounded-off a successful night with memories that will last.
Goodbye Dusseldorf, hello Tokyo.
Check out the BMW i3 and i8 concept vehicles and their forward-looking design for yourself. Opened nine years ago, the Mori Tower with its incredible views over Tokyo is an outstanding exhibition place and a well-known landmark combining architectural tour de force and urban understanding of nature.
That's why BMW i and the Mori Building company are perfect partners. The holistic approach of the Mori Building Company to city development creates a harmonious balance between architecture and nature. As another partner Rebirth Project, a group of designers and artists around Yusuke Iseya, focuses on sustainable organic materials, re-growing raw materials and recyclable materials. Showcasing their outstanding work, teamLab, an association of technical specialists such as programmers, mathematicians, concept developers, graphic designers, artists and many more, is yet another partner of the BMW i event tour in Tokyo. Their tremendous work ranges from computer games and 3D art based on traditional Japanese paintings, to installations and video art.
Be our guest and experience premium mobility of the future in Tokyo between 6 and 8 October 2012.
We hope to see you in Roppongi Hills, Mori Tower!
